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Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and…
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Ted Fickes
An idea: Be needed
Deliverability is great! 👏 But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.
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Ted Fickes
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.
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Ted Fickes
2
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?
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Ted Fickes
Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.
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Ted Fickes
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.
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Ted Fickes
2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.
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Ted Fickes
Substackers Against Nazis
A collective letter to Substack leadership
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Ted Fickes
2024 is the year of...
Getting users the content they need.
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Ted Fickes
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