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Woah...stop throwing away your email program.
Sending more email to more people isn't a solution. But sending great email to people who need and want it can grow your list, increase engagement and…
Apr 28
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Ted Fickes
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Woah...stop throwing away your email program.
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An idea: Be needed
Deliverability is great! 👏 But it's far better to be needed by your supporters and subscribers. Don't assume you are needed.
Apr 2
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Ted Fickes
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An idea: Be needed
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March 2024
Don't hesitate to (re)activate
Why retention matters more than ever and how to get started.
Mar 14
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Ted Fickes
2
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Don't hesitate to (re)activate
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February 2024
Social change without social space
What happens when we can only talk about recipes and Stanley tumblers?
Feb 22
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Ted Fickes
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Social change without social space
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Trust is having a moment
But that's nothing new. How news orgs, nonprofits and you go through a society designed for distrust.
Feb 1
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Ted Fickes
2
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Trust is having a moment
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January 2024
Surprise, delight, growth and value: Why news organizations love newsletters
And the best newsletter links of the past year.
Jan 17
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Ted Fickes
4
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Surprise, delight, growth and value: Why news organizations love newsletters
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2,024 (or maybe 5) thoughts about content, community and fundraising.
The year ahead in Future Community.
Jan 8
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Ted Fickes
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2,024 (or maybe 5) thoughts about content, community and fundraising.
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December 2023
Substackers Against Nazis
A collective letter to Substack leadership
Dec 14, 2023
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Ted Fickes
5
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Substackers Against Nazis
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2024 is the year of...
Getting users the content they need.
Dec 11, 2023
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Ted Fickes
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2024 is the year of...
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November 2023
Come for the story. Stay for the service.
Sure, great storytelling is nice but have you ever helped someone out?
Nov 29, 2023
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Ted Fickes
2
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Come for the story. Stay for the service.
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Turning a list into community
Create meaning, not size, and people will support you.
Nov 7, 2023
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Ted Fickes
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Turning a list into community
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September 2023
We asked for joy and brilliance ☀️
Thoughts on newsletters that are exciting, inspiring and "like candy"
Sep 19, 2023
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Ted Fickes
1
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We asked for joy and brilliance ☀️
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