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Mar 3, 2023Liked by Ted Fickes

Thanks for this! As a comms consultant this really resonates. I often encourage rethinking the why and how of e-mail comms with the nonprofits I support. It can become a habitual process for folks, instead of experimenting to see what actually works. But, as you point out, this takes time and money. I really appreciate the push for funding in this realm. It’s often not an area deemed as a high priority for funders. I think that’s beginning to change, as are many other restrictive and unhelpful funding “norms.”

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